The best way to plan for future change in today's competitive landscape is to apply an effective layer of governance to your content programs. As businesses seek to become truly data-driven, realize the full value of their data and avoid costly missteps, data governance is the process that holds your data operations together. 

Metadata matters, because when it comes to content, it’s everything you have. Metadata is the descriptive, administrative and structural (technical) depiction of an intellectual or creative asset. Metadata is a strategic imperative when endeavoring to effectively manage a company’s knowledge. The success of any content-related strategy relies on the implementation of a holistic metadata schema that is supported by technology, people and process. Metadata increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets. Metadata is the foundation of a profitable digital strategy to deliver an optimized and fully engaging consumer experience.

Without data, you have nothing. Data makes everything easier. Every technology implementation needs to begin with good data. Without good data, efficiency decreases, because employees can't find the information they need to support business operations in disorganized data sources.

Businesses across all industries have come to rely on digital information to drive market penetration and profitable growth. As business challenges grow in complexity and require collaboration and cooperation from contributors across the enterprise, the need for effective creative operations becomes clear.

The decision to implement a digital asset management (DAM) system isn't one to take lightly. It is a step in the right direction to gain operational and intellectual control of your digital assets. DAM is essential to growth as it is responsible for how the organization’s assets will be efficiently and effectively managed in its daily operations.

The uncomfortable truth about DAM is it takes a lot of effort, it costs more money than anticipated, it needs more resources than planned, and needs more pre-DAM strategy and effort to make it all work.

But, it’s worth it.

The digital tools commonly known as martech help automate and streamline processes, aggregate and manage data, and ultimately reach customers more effectively and efficiently. An integrated martech stack allows marketing, operations, IT and more to understand data holistically, from the beginning to the end of the consumer engagement lifecycle.