The Salt Flats
Collab
Innovating Personalized Data-Driven Digital Experiences.
The Collab: The role of personalization in the customer care journey can help guide consumers through the complex process of finding, selecting, and managing the right care.
Healthcare Focused Digital Personalization Activation Services
Tap into the power of data-driven personalization to improve user engagement and retention.
With more data and opportunities than ever to capitalize on these activations it’s important for healthcare organizations to invest in strategic initiatives to improve personalization and thus engagement. Leverage Salt Flats digital personalization activation services to help plan, identify, and implement a user-focused strategic initiative to drive engagement and improve ROI.
Some of our insights from a personalization activation for a healthcare focused platform:
Personalized experience drove a 40% lift in overall On-line Plan Enrollment start rates
Geo-location helped drive visitors down the funnel
Specific days of the week drove higher engagement
Specific hours and times of day drove higher engagement
Personalized experiences via mobile were more highly engaged with
The Salt Flats Benefits of Healthcare Personalization
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Improve Funnel Conversion
Create audience segments and serve personalized content based on consumer needs, locations, history, and more to help move users down the conversion funnel.
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Real-Time Implementation
Personalize key parts of the user journey to measure, test, and implement changes in real-time and get the data and insight you need to make informed UX/UI decisions.
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Track & Manage Updates
Track and manage key data collected across the experience and lean into Salt Flats to help implement the process to set your organization up for future success.