CHICAGO (April 4, 2022) – Author John Horodyski, released his newest book today, Metadata Matters, which takes the mystery out of metadata and establish it as the foundation of digital strategy.

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Data is the foundation for all that organizations do in business and how they interact with their customers. Data is proliferating, and that proliferation is going to continue exponentially. As data multiplies, organizations need refreshed, enterprise-level approaches to systematically create, distribute and manage data.

Metadata matters, because when it comes to content, it’s everything you have. Metadata is the descriptive, administrative and structural (technical) depiction of an intellectual or creative asset. Metadata is a strategic imperative when endeavoring to effectively manage a company’s knowledge. The success of any content-related strategy relies on the implementation of a holistic metadata schema that is supported by technology, people and process. Metadata increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets. Metadata is the foundation of a profitable digital strategy to deliver an optimized and fully engaging consumer experience.

Without data, you have nothing. Data makes everything easier. Every technology implementation needs to begin with good data. Without good data, efficiency decreases, because employees can't find the information they need to support business operations in disorganized data sources.